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Education, research, and open discussion about IVF and reproductive ethics 





Anna De Bayas Sanchez

PhD student focusing on ethics of reproductive technologies and IVF policy in Europe.

Research (ORCID)
Google Scholar
Public engagement
Horizon project
Bio

For IVF patients

Understanding IVF gives you the power to navigate it with confidence.

IVF basics

New to IVF? Start here. We’ve distilled complex rules into simple guides: who can access treatment, the legal age limits, and a myth-busting section to keep you focused on facts. 
Go to IVF basics

Interactive checklists

Our Unique Interactive Checklists Make Every Step Easier! More than 140 unique steps and tips to make sure you never forget a thing.
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Resources

Explore our curated selection of research-grounded explainers, visuals, and guides. Built to support clear, confident decisions in assisted reproduction - for both professionals and patients.
Go to Resources

Masterclass

Expert-led videos covering every stage of IVF, designed to save time, prevent common mistakes, and provide evidence-based answers you can trust.
Go to Masterclass

For IVF clinics

Make sure your patients choose you for your transparency and stay with you because of your excellent commitment.

Ethical Communication

Clear, honest communication builds trust. Clinics should explain procedures, risks, timelines, and costs in a straightforward way, ensuring patients fully understand their options and feel supported at every stage of treatment.

Success Rate Transparency

Reliable clinics share success rates openly and responsibly. This means presenting accurate, up-to-date data, explaining how rates are calculated, and helping patients understand what the numbers mean for their individual situation.

Ethical Marketing

Ethical marketing focuses on facts, not false promises. Clinics should avoid exaggerated claims, emotional pressure, or misleading statistics, and instead provide balanced, truthful information that helps patients make informed decisions.

What people say 

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